7/18/2016

Steps To A Successful Brand Collaboration






Stage 1
This is the approach stage, where either the brand contacts you or you contact the brand. You should state your intentions from the get-go; do you want to be compensated for your work or do you want free product etc.

If you're the one doing the approaching it is wise to enquire about 2 things;

  1. Is the brand willing to collaborate with you;

  2. Do they have a budget to pay for the collaboration.

If the brand doesn't have a budget and you were expecting to be compensated. It's up to you to decide whether to go through with it or not.

This entire process is not necessary, some brands require this while others don't.

Put In The Work

Nine times out of ten you will be required to write a proposal. Proposals are good for both you and the brand to keep track of the content ideas of the collaboration. The more proposals you write, the better you get at it.

Your proposals should be detailed but not lengthy; write your ideas in point form. I prefer to use either google slides or powerpoint.

Here's what you need to include in your proposal;

  • Your ideas

  • How you'll execute the ideas

  • What you expect from the brand

  • What value you're giving the brand

  • Your budget and a detailed breakdown

  • A content calendar if you're aware of collaboration dates.

....and here's the easy part

Once your proposal is approved and you have the go ahead to start; send out an invoice and any other documents that are needed. By this point, you'll have planned out how to execute your ideas. The reason why this stage is easy is because you have[/red_one_half] [red_one_half_last]your ideas on paper and all you need to do is execute those ideas. If at this point things are not going as planned, it is advisable to contact the brand to just warn them. If you are travelling; try your best to schedule your posts on your blog and social media.


Report

This is the last stage where you submit your report of work done. This can be done on google slides and powerpoint as well. Your report should at least include;



  • Analytics

  • Feedback you got.

  • A summary of work done

  • Recommendations for the brand

  • Your experience with the product/ collaboration. Be honest


Wearing: Ikojn Grey crop top with back detail, Zara Red official pants, Sam Edelman Claire Pump.
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48 comments

  1. This is insightful. And you look good. The top ❤❤❤

    Www.justmargie.com

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  2. deetheemisfit7/18/2016

    shrewd! btw nancie you should smile more often. you look beautiful.

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  3. Beautiful.. Very informative. Thanks for this nancie.
    www.proudlyelled.com

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  4. Lovely ideas, found it helpful

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  5. I absolutely love this! I am learning so much. Thank you for posting.

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  6. Look who's smiling, love your outfit especially the top! Content, insightful as always.

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  7. Look who's smiling, love your outfit especially the top! Content, insightful as always.

    mismuriuki.wordpress. com

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  8. Nancie you are slaaaaying as always,thanks for the advise,its quite valuable.....I would love to learn how to make a good proposal.....please check out my site belowI can be reaches on the email address below

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  9. How dope is ikojn? Love that top especially the back detail. The photo of you smiling looks great.
    This tips have really helped me as an upcoming blogger. Thank you

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  10. Insightful and challenging. The difference between dreams and goals is quite clear, thank you.

    http://nguoz.com/water-fire-earth/
    http://nguoz.com/the-african-princess-warrior/

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  11. I love how informative this post is, thank you so much for sharing Nancy... You look fabulous by the way, your style is absolutely impeccable! ♥
    http://www.yvonneinbloom.com

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  12. Great post! How would you recommend going about reaching out to other bloggers to collab, especially when you're a 'small fish'?

    Xx
    https://whisperywind.com

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  13. This is really insightful... Thanks dear
    www.madeinaugustbymarian.com

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  14. Lots noted,thanks!

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  15. Hey Whispery Wind. I love that name. I think one way would be to figure a similar brand / blogger that has the same passion and sense of why you are doing. And at the end of the day if someone calls you a 'small fish' just let them go.
    Apart from that you can just start out by commenting on their work, emails and having conversation on social media or in person. Most of the times some bloggers are willing but not all the time.
    www.soyoulikefashion.com

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  16. Thank you for this blog post. Definitely learnt a couple of pointers and tips that are so helpful and I overlooked.
    Good stuff.
    www.soyoulikefashion.com

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  17. Nancie7/20/2016

    Fred said it well. Look for people who you will exchange value, that's what collaborating is all about. Everyone was once a "small fish" at some point: no one started knowing it all. Let such people go.

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  18. I loved this post Nancie! good stuff 👏

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  19. Your post is really good especially for new people who thinking about starting blog or just started blog. This information can help a lot because we don't have to make mistake for learning sometimes we can learn from others mistakes. Thanks for sharing with us

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  20. That crop top is everything.
    www.arti-arte.blogspot.com

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  21. You look fantastic dear. and this post is quite helpful.
    www.glamourzone.org

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  22. Thanks Fred. Great advice. I think the biggest thing is to reach out. If well receive, great. If ignores, I'll keep it moving. :)

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  23. You look amazing, Nancie! And this was a very insightful post :)

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  24. As always, the outfit is amazing. Live the colour play, and the shades are to die for 😊 Thanks for the tips, had no idea a report was part of the process lol

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  25. Amazing post feeling pretty inspired...thank you

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  26. Naomi aginga7/24/2016

    Love the Ikojn crop top, pure class. The post as always informative, love the new direction of the blog too nancie.

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  27. Wow, bless you. I have been wondering how to approach brands to collaborate with them. this has been more than helpful. Love your style, love the top!

    Fred great to see you here, and thats good advice

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  28. Love the website layout! Outstanding. Not too wordy plus amazing pictures.

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  29. This is such a great post Nancie esp for us bloggers who want to do brand collaborations.

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  30. I just found this website. You have a very interesting blog!

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  31. Wow!! Nice one Nancy. Very Helpful Indeed.
    https://Suitup55.wordpress.com

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  32. i like the comeback.. i used to be dedicated on your old blog but this new one is refreshing

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  33. Really informative piece. Really really good.With all fashion bloggers coming up your content and what you choose to show case is definitely standing out. I'll definitely keep stopping by.

    shikosxtramile.wordpress.com

    https://shikosxtramile.wordpress.com/2016/06/09/who-do-say-you-are/

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  34. This was a very helpful post.
    Especially the report part , I've never done that with any of the brands I've worked with and will do so hence forth.
    Thank you !

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  35. Hello!
    These are very helpful tips, thank you for these :)
    I am a budding Kenyan fashion photographer and I take pictures for a friend who runs a fashion blog here in the UK. The tips you have provided give us something to think about and put into our strategy and planning.
    Thank you!

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  36. Just recently found your blog. I love it

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  37. Just recently found your blog. I love it!

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  38. You are a Gem,thank you for taking your time to share all this tips...very very helpful plus you look amazing as always
    www.styleonadime.co.ke

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  39. Wow! Thanks for this, very helpful...I love.

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  40. I love this look, it's so chic! Thanks for sharing great tips :) I think a lot of people don't realize how much work actually goes into blogging

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  41. Great tips, thanks Nancie :-)
    http://simplysiro.com/2016/01/25/opposite-day/

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  42. Great article, thank you Nancie !

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